Website SEO, short for Website Search Engine Optimization, is using all of the data on a website to adhere to all the rules that search engines require that gets the website in front of as many viewers, or searches as possible. By getting the website on page one of any search engine providers such as Google, Yahoo, Bing, MSN, etc, the website will become the best choice of all the websites listed in the Search Engine Results Page or SERPS.
The closer a website can get to position one, of Google, for example, is almost a guaranteed maximum amount of organic traffic possible.
Did you know that there aren’t any Wikipedia definitions for the term “Website SEO”? However, there is a submission for the term SEO, which states: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
So to combine these two terms, Website and SEO, the definition would then become something like: Website SEO is the process that any website may use to get their website to rank higher in the Search Engine Results Page, or SERPS for short, by using natural techniques, known as “organic”, which result in the website getting more traffic.
Google expresses time and time again that content is king, that to get a website onto page one of Google the only way to achieve this is to write better content than your competitor. There are many different interpretations of this term, however.
The first three positions of page one will naturally be getting the majority of traffic from organic search.
A website that has several pages of their website listed on page one of Google has incorporated all the necessary components of SEO correctly and will be harder to remove, or at least out perform them.
There are 444,000 websites competing for the keyword term “Website SEO”. Add another 73,200 for the term “SEO for Websites”, and yet another 11,600 websites competing for the term “How Do I Do SEO For My Website”?
It is safe to assume that the keyword SEO is a very popular and sought-after keyword. Google Adwords keyword planner, for example, gave me a suggested price for the keyword term “SEO Techniques” – $6.07 per click, and a suggested price of $8.30 per click for the keyword term “Website SEO”.
The competition for this keyword term SEO is understandable, considering many entrepreneurs are advertising their expertise in advanced skills of writing SEO that gets results. This one term, SEO, has resulted in many websites earning in excess of six figures a year.
Out of all these websites trying to rank for SEO as the keyword, which websites do you think get to page one of Google?
There are truly many experts in the market that know a thing or two about SEO. There are also many wanna-be guru’s that all claim their SEO techniques are the best. In fact, this market is full of some really highly paid individuals. There are also some very skilled individuals that actually can be had at a very reasonable rate.
Just because an advertised expert charges several hundred dollars an hour doesn’t necessarily mean they are well worth the cost.
The good news for many entrepreneurs just starting out that trying to find an SEO expert they can afford is not a necessity to acquire in the beginning. If they are using a WordPress Theme, for example, chances are good that by using the WordPress plugin “All-In-One-SEO” most of their SEO will already be in place.
How To Improve Your Website SEO
What are some of the important SEO techniques to keep in mind? There are many factors that are used for website rankings. Knowing how to improve SEO for your website is an important first step in getting good rankings. First I want you to understand the difference between on-page SEO and off-page SEO and which one you can control.
DIFFERENCE BETWEEN ON-PAGE & OFF-PAGE SEO
A simple explanation of the differences of on-page and off-page SEO are that you have control over the on-page but not of the off-page. You already know that, right? With on-page SEO we are talking about many factors, such as content creation, HTML tags, and architectural crawl.
To simplify this even further, the HTML tags consist of your Title and Meta Description tags as well as blog post tags and the architectural crawl has to do with linking and sitemaps.
So when it comes to off-page SEO, you have very little control over how that will turn out. This is mainly due to what kind of links are pointing to your website, the authority of those sites, your social media reputation, and the location in the world that you live. Yes, even your location makes a difference!
Next, I want you to look at this infographic display of the Periodic Table of SEO Factors which illustrates some of the many factors that are used on website SEO rankings. (See graphic below) Infographic shared with permission from Search Engine Land
The infographic above illustrates some of the many factors that go into SEO rankings. Notice the On-Page Seo on the left and Off-Page SEO on the right. See the different colors? The darker the color the more vital, or significant, the items is. These elements are also labeled with the #3.
Not all of the elements listed have a positive effect on the website SEO Rankings, however. There are some negative factors that are colored in red. These are thinks like Thin Content, too many ads, Keyword stuffing, cloaking, paid links, and spamming. These are just some of the many aspects of affiliate marketing that you will find within the training given at Wealthy Affiliate.
Google insists on good quality content which they hope will produce a good “user’s experience”. Back not too long ago a good quality website had other websites linking to them because of the relevant or quality content that they had. So the more backlinks a website had, the more authority it possessed, the higher value it was given.
This higher value was getting these websites top positions in the SERPS.
When Google’s Penguin update was initiated, thousands of websites tanked, meaning they had been found guilty of manipulating or gaming Google’s algorithm, which is a no-no. These websites had been fraudulent in the way they had received backlinks. They bought them.
So back to the periodic table, having backlinks that were gained by not buying or traded for is okay and still a good value to possess. But the good news is to the new websites just starting out that now the playing field is a little more level. You won’t necessarily be penalized for NOT having many backlinks. It is still about good quality content.
A List of Some Important Website SEO Techniques To Remember
1. Title of your post.
This can ‘make’ or ‘break’ your marketing endeavors regardless of how well your post is written. Ideally, your title will include the same keyword that you have carefully used in the first sentence, at least twice in the first two paragraphs of your post along with some clever LSI keywords.
What about using the long-tailed keyword as your title? Did you know you can do this with WordPress? There is a neat little trick you can use that will include your long-tailed keyword in the title of your post. For instructions on how to use your long-tail keyword as a title, click on Long-Tailed Keyword As Title link.
2. Description of the post/page.
This again is another critical part of your SEO. This is the information that is listed about your post/page in the search engine results page. By using the All-In-One-SEO plugin for WordPress you are given a choice to exactly which sentence you want to use as your description for the Search Engines. By using “All-In-One-SEO” plugin you are given a box (if checked) gives you the option to plug in an excerpt from the article, this way you can get your keyword inserted. This option over-rides Google selecting the first sentence of your article.
3. Using Keywords.
Keywords are still one of the most important factors on a website to rank high in the SERPS as well as getting the most traffic. As my example above that shows the price of a coveted keyword with Adwords is a good indication of the importance of using the “right Keywords”.
Where you find these keywords is another important clue to good SEO management.
Of course, the best keywords are the words that have the highest amount of traffic with the lowest amounts of competition, right? Using Google Adwords Keyword tool to find keywords is one of the most used references for finding the most searched keyword terms too.
But let me give you some advice on how best to use your research data when it comes to picking out your keywords.
As you probably already know Google makes thousands of dollars every day on the sale of their Adwords advertisements. So by looking at the keyword business from Google’s eyes, it would sound logical that to reap the maximum amount of monies bidded on a particular term, that by supplying a smaller amount of suggested keywords to bid for, the higher customers will bid. Consequently, everyone gets the same suggested keywords.
If a customer was to use a different keyword tool, the results of suggested keywords may be totally different.
I stand by this advice because when I started out in Internet Marketing several years ago, I only used Google’s Keyword Tool. Alais, my websites never reached page twenty-five, little alone page-one. But when I started using Jaaxy Keyword Tool, My results started to change.
I started landing my posts onto page one quite consistently. That is when I realized, “It’s not the singer, but the song!”
TIP: To get the most out of your keyword tool, consider using more than one tool to find your best keywords. I recommend Jaaxy Keyword Tool. You can use it for FREE as a trial to see if it works for you.
4. Where to use Keywords.
Ideally, your keyword is NOT just one word, but a long-tailed keyword. You should have it in your Title and in the first sentence (closer to the front is better than at the end of your sentence). You should have it used twice within the first two paragraphs and also use LSI keywords to make the content really all about the keyword subject.
I would suggest using pictures and have your main keyword in the ALT TAG of the picture.
Google likes longer content posts over short posts, so I recommend a post to be at least 500 to 800 words, longer the better.
I hope you found these tips useful in your attempt to providing better SEO for your website. I will be adding more posts about Website SEO and the best actions to publishing great content that adheres to Google’s SEO recommendations. If you found this post helpful, please share it with someone that you know could use this information.
To Your Success!