How To Use Keywords For An Article

By | May 6, 2019

There is actually a proper way in how to use keywords for an article that you are writing. By not following the proper way the author stands a good chance of their article not ranking well in the SERPS (search engine results page). There is a proven method for what I’m about to show you. I hope that you find my information useful.


“I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.” Brian Dean


What are Keywords?


Keywords are the words that are entered into the search engines to find a specific subject or product. Without them, the search engines wouldn’t be able to find a relevant web page to deliver in the results page to the searcher. You can say that Keywords are vital not only to the searcher but also to the website. By writing content on a web page correctly the author will have a greater chance of ranking higher in the SERPS and thus, capturing the traffic that is generated.




There are thousands of keywords and several types of keywords. It is important to know when to use a certain type of keyword and where to use it, for SEO purposes.

How Many Types of Keywords Are There?



I have divided the keywords into groups with each group having a specific function. The total number of different types of keywords I use are 14 types of Keywords. I have them divided into five groups and I will give an example of each.



For SEO and/or Google AdWords there are three types of keywords:

  • Broad Match – meaning this is a keyword that will target the greatest number of people, normally a generic type keyword. An example of this could be running shoes.
  • Exact Match meaning the smallest targeted group of people that must match exactly their search term to your keyword. An example could be Red Nike Running Shoes.
  • Phrase Match – meaning it is somewhere in between the broad and exact match, which is telling Google to only show your ad if a search query includes the exact phrase. It may have words before or after the exact phrase, but the exact phrase must be included in the search term. Women Shoes would be an example that could include women shoe sales, women shoe stores, etc.



Types of Targeting Keywords

  • Market-based Keywords – can also be considered a broad match keyword which defines a particular market, or niche. For example MMO, or making money opportunities.
  • Customer Defining Keywords – would be a refining of the market-based keywords basically honing into a particular section of the niche. For example: making money for students.
  • Product keywords – these keywords are defining a particular brand or specific niche. For example Bitcoin mining opportunities.
  • Branded Keywords – these are particular search phrases that include a brand’s name or a branded term. For Example: making money with WordPress.
  • GEO-Targeted Keywords – GEO-targeted keywords target a particular location or area. For Example, Dallas running shoe store.



Types of Keywords by Length

  • Short-tail Keywords – otherwise known as generic keywords these keywords include a broad search term, like shoes, or music, which doesn’t describe the intent of the search term.
  • Mid-tail Keywords – fall in between the short-tail keywords, which have a very high search volume of traffic but are highly competitive and the long-tail keywords which have a lower search volume of traffic and are less competitive but have higher conversions.
  • Long tail Keywords – are the longest keyword search terms which are very targeted to a specific group of people or topic.



Related or LSI keywords

  • LSI Keywords are Latent Semantic Keywords which are keywords that relate to the primary keyword of the web page. It can be a synonym or variation of the primary keyword which supports the main objective of the web page, giving more details to the search engines what the web page is all about.



As you can see there are several types of Keywords and each one has its own place, as far as when to use it and wherein the article to use it. There are only two more types of Keywords but they can be grouped into any of the above groups. These last two types of Keywords are Information Keywords and Buyer Keywords.

  • Information Keywords – are keywords that can be used for anyone searching with a generic type keyword, for example, football, music, Lottery numbers, which they are only seeking information and not interested in buying.
  • Buyer Keywords – are keywords that are usually very specific, long tail keywords that show that the intent is to buy.



There are keywords that name a specific product, (group 1), like Toro Self-Propelled Lawnmower. This keyword is a Product Specific Keyword as well as a Long-Tail Keyword, (group 3). See Illustration below.




As you can see above using my number 1 recommended keyword tool, the product keyword that was searched for, Toro Self-Propelled Lawn Mower, has an average monthly search volume of 1210 searches. This particular product keyword is NOT necessarily considered a buyer’s keyword since it can also be used for someone searching for information only. However, it can represent a buyer that almost ready to purchase.




For an author looking to get their web page ranked high in the SERPS, the keyword used above would not be too difficult to rank for simply because there are only 61 competing websites ranking for this long tail keyword. The best choice, however, happens to be the most specific long-tail keyword, Toro 22 inch self-propelled lawn mower, with only 18 competing websites already ranking for this keyword.



TIP: Did you happen to see the difference in the long-tail keywords search term used in the image above? The Toro 22 inch self-propelled lawn mowers had fewer search volume than the Toro 22 self-propelled lawn mowers. This is a great example of the difference between an “Exact Match” and “phrase match” type of keywords used in the Google AdWords keyword search.


What do you think?

How To Use These Keywords For An Article



When I sit down to write an article the first thing I do after my research is to write out an outline to get the flow of the article just right. I want the first paragraph leads into the second, then the third, and so on. I already have a particular keyword selected.



For SEO my keyword ALWAYS goes in my title. My keyword ALWAYS goes in the first 160 characters of the first paragraph, as close to the beginning as possible. Sometimes I have to rewrite the first sentence a couple of times to get my keyword term to read correctly so as not to sound too awkward in the sentence.



My title of the article I write after I have my first paragraph. Now don’t get me wrong. I do start off with a title but once I have completed my first paragraph I will go back and edit my title just to make sure it captures the real intent of the content that is written.



For example, which headline sounds better? “How Keywords Are Used In an Article”. Or, “How Keywords Are Used In an Article Can Help You Predict the future”



Which headline above has more potential to getting read more, the first headline, or the second? The second sounds hard to believe or too good to be true, which will get more attraction.



Some Experts say your keyword must be used between 1 and 4% of the article. They have a mathematical formula in determining how many times their keyword term should be used. I am sure they must know something that I don’t. I would stress more in making your content in your article be of high quality and user-friendly. That is, You are writing to the user, not the search engines. Make your article useful and informative to the user, not the search engine.



I try to include my keyword term in a heading, if at all possible. LSI keywords are acceptable and recommended. This helps the search engines better understand what your article is about. This helps the search engine rank your web page.



Keywords are a necessity to know and how to use them well will determine how successful you become. Having a great keyword tool is half the battle won already. If you use my number one recommended keyword tool half of your keyword research is already complete. I recommend Jaaxy as my go-to keyword tool. Yes, I know there are lots of others, but I haven’t had as many Page one, Position one, in Google as I have with using Jaaxy.


If you want to know what Jaaxy is all about I recommend reading my review, “Best Keyword Tool For 2017


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10 thoughts on “How To Use Keywords For An Article

  1. Happy Skywalker

    Thanks for all that great keyword information. I use a tool to help me with SEO that always recommends I use my exact match keyword in my first sentence or paragraph, and I usually don’t do it. I find it difficult to do while sounding natural. With your advice though, I’ll put more effort into that. Thanks.

    1. Kenneth Merrick Post author

      You know, Happy, for SEO it is almost mandatory to do as we are taught, by the book, so to speak. Good luck to you and Much Success.

  2. Bobby O'Neill

    Choosing keywords can be tough. I’ve had my niche website for about 6 months and I’m starting to run low on keywords to use. I’m also pretty involved in my niche and its community, so I sometimes go in the wrong direction writing posts that I think would be interesting, but aren’t necesarily based on keywords that get searched for a lot.  

    1. Kenneth Merrick Post author

      Bobby, there is a ‘right way’ and a ‘wrong way’ in researching for and selecting a good keyword. Not to worry because it is a learned skill. Try to select a keyword that doesn’t have a high QSR rating, else you will never rank for the keyword and thus won’t get any traffic.

  3. PatriciaDivineEssence

    Wow! Didn’t know they’re are different types of keywords and where and how to use them is fascinating to me for SEO!

    I have a better understanding thoroughly reading your website  great work  the break down of product specific keyword/information keywords vs buyer keywords. I’m learning so much solely on keywords for content writing and this is definitely a reference I will continue to use. 

    I absolutely love the Jaxxy tool as well! It helps me out a lot in searching for keywords.

    Your website is very helpful and I have no doubt that it will continue to bring clarity to many, many others  

    Patricia Divine Essence 


    1. Kenneth Merrick Post author

      Thank you, Patricia, by using a really good keyword tool like Jaaxy finding good, relevant keywords is easy. Once you publish and submit to Google Console, you can go back to Jaaxy and check your ranking position in all three major search engines, Google, Bing, and Yahoo.

  4. Hbelle94

    What a wonderful and very thorough explanation of keywords! I had never heard of those different types of keywords. It opens the eyes a little more to them.

    This helped me so much. I felt you were very detailed about how to use your keywords for your articles. A great tip on using them in a heading too. I like that one.

    What would you say should be the maximum QSR for the keyword you pick when you’re just starting out?


    1. Kenneth Merrick Post author

      Great question, Hannah. The QSR, or quoted search results tell the author how many websites are competing for the keyword search term being submitted. If the number is higher than 100, the chances of ranking for that particular search term, or keyword, will be very hard, if not impossible. I would recommend a QSR number less than 100, ideally lower the better.

  5. Gwendolyn J

    I like that you encourage people to writ to the user first. I have come across pages that irritate me with how often they repeat the same phrases over and over again. I usually don’t stay very long.

    Allowing the content to flow naturally as if conversing with the audience is the better way to gain and keep attention. Search engines are not perfect, and ultimately it is people who decide what they want to click on.

    Thanks for the insight into keywords. I will be applying your advice in future posts.

  6. Kenneth Merrick Post author

    Thank you, Gwendolyn, for reading my post about how to use keywords for an article. So many websites today use keywords incorrectly and produce inadequate results. The end user is what we are all supposed to be writing for. Quality content will outperform all other content published, which is why learning the proper way to use keywords is so vital for the best results.


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