There is actually a proper way in how to use keywords for an article that you are writing. By not following the proper way the author stands a good chance of their article not ranking well in the SERPS (search engine results page). There is a proven method for what I’m about to show you. I hope that you find my information useful.
“I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.” Brian Dean
What are Keywords?
Keywords are the words that are entered into the search engines to find a specific subject or product. Without them, the search engines wouldn’t be able to find a relevant web page to deliver in the results page to the searcher. You can say that Keywords are vital not only to the searcher but also to the website. By writing content on a web page correctly the author will have a greater chance of ranking higher in the SERPS and thus, capturing the traffic that is generated.
There are thousands of keywords and several types of keywords. It is important to know when to use a certain type of keyword and where to use it, for SEO purposes.
How Many Types of Keywords Are There?
I have divided the keywords into groups with each group having a specific function. The total number of different types of keywords I use are 14 types of Keywords. I have them divided into five groups and I will give an example of each.
For SEO and/or Google AdWords there are three types of keywords:
- Broad Match – meaning this is a keyword that will target the greatest number of people, normally a generic type keyword. An example of this could be running shoes.
- Exact Match – meaning the smallest targeted group of people that must match exactly their search term to your keyword. An example could be Red Nike Running Shoes.
- Phrase Match – meaning it is somewhere in between the broad and exact match, which is telling Google to only show your ad if a search query includes the exact phrase. It may have words before or after the exact phrase, but the exact phrase must be included in the search term. Women Shoes would be an example that could include women shoe sales, women shoe stores, etc.
Types of Targeting Keywords
- Market-based Keywords – can also be considered a broad match keyword which defines a particular market, or niche. For example MMO, or making money opportunities.
- Customer Defining Keywords – would be a refining of the market-based keywords basically honing into a particular section of the niche. For example: making money for students.
- Product keywords – these keywords are defining a particular brand or specific niche. For example Bitcoin mining opportunities.
- Branded Keywords – these are particular search phrases that include a brand’s name or a branded term. For Example: making money with WordPress.
- GEO-Targeted Keywords – GEO-targeted keywords target a particular location or area. For Example, Dallas running shoe store.
Types of Keywords by Length
- Short-tail Keywords – otherwise known as generic keywords these keywords include a broad search term, like shoes, or music, which doesn’t describe the intent of the search term.
- Mid-tail Keywords – fall in between the short-tail keywords, which have a very high search volume of traffic but are highly competitive and the long-tail keywords which have a lower search volume of traffic and are less competitive but have higher conversions.
- Long tail Keywords – are the longest keyword search terms which are very targeted to a specific group of people or topic.
Related or LSI keywords
- LSI Keywords are Latent Semantic Keywords which are keywords that relate to the primary keyword of the web page. It can be a synonym or variation of the primary keyword which supports the main objective of the web page, giving more details to the search engines what the web page is all about.
As you can see there are several types of Keywords and each one has its own place, as far as when to use it and wherein the article to use it. There are only two more types of Keywords but they can be grouped into any of the above groups. These last two types of Keywords are Information Keywords and Buyer Keywords.
- Information Keywords – are keywords that can be used for anyone searching with a generic type keyword, for example, football, music, Lottery numbers, which they are only seeking information and not interested in buying.
- Buyer Keywords – are keywords that are usually very specific, long tail keywords that show that the intent is to buy.
There are keywords that name a specific product, (group 1), like Toro Self-Propelled Lawnmower. This keyword is a Product Specific Keyword as well as a Long-Tail Keyword, (group 3). See Illustration below.
As you can see above using my number 1 recommended keyword tool, the product keyword that was searched for, Toro Self-Propelled Lawn Mower, has an average monthly search volume of 1210 searches. This particular product keyword is NOT necessarily considered a buyer’s keyword since it can also be used for someone searching for information only. However, it can represent a buyer that almost ready to purchase.
For an author looking to get their web page ranked high in the SERPS, the keyword used above would not be too difficult to rank for simply because there are only 61 competing websites ranking for this long tail keyword. The best choice, however, happens to be the most specific long-tail keyword, Toro 22 inch self-propelled lawn mower, with only 18 competing websites already ranking for this keyword.
TIP: Did you happen to see the difference in the long-tail keywords search term used in the image above? The Toro 22 inch self-propelled lawn mowers had fewer search volume than the Toro 22 self-propelled lawn mowers. This is a great example of the difference between an “Exact Match” and “phrase match” type of keywords used in the Google AdWords keyword search.
What do you think?
How To Use These Keywords For An Article
When I sit down to write an article the first thing I do after my research is to write out an outline to get the flow of the article just right. I want the first paragraph leads into the second, then the third, and so on. I already have a particular keyword selected.
For SEO my keyword ALWAYS goes in my title. My keyword ALWAYS goes in the first 160 characters of the first paragraph, as close to the beginning as possible. Sometimes I have to rewrite the first sentence a couple of times to get my keyword term to read correctly so as not to sound too awkward in the sentence.
My title of the article I write after I have my first paragraph. Now don’t get me wrong. I do start off with a title but once I have completed my first paragraph I will go back and edit my title just to make sure it captures the real intent of the content that is written.
For example, which headline sounds better? “How Keywords Are Used In an Article”. Or, “How Keywords Are Used In an Article Can Help You Predict the future”
Which headline above has more potential to getting read more, the first headline, or the second? The second sounds hard to believe or too good to be true, which will get more attraction.
Some Experts say your keyword must be used between 1 and 4% of the article. They have a mathematical formula in determining how many times their keyword term should be used. I am sure they must know something that I don’t. I would stress more in making your content in your article be of high quality and user-friendly. That is, You are writing to the user, not the search engines. Make your article useful and informative to the user, not the search engine.
I try to include my keyword term in a heading, if at all possible. LSI keywords are acceptable and recommended. This helps the search engines better understand what your article is about. This helps the search engine rank your web page.
Keywords are a necessity to know and how to use them well will determine how successful you become. Having a great keyword tool is half the battle won already. If you use my number one recommended keyword tool half of your keyword research is already complete. I recommend Jaaxy as my go-to keyword tool. Yes, I know there are lots of others, but I haven’t had as many Page one, Position one, in Google as I have with using Jaaxy.
If you want to know what Jaaxy is all about I recommend reading my review, “Best Keyword Tool For 2017”
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